2015 Tag Heuer Glasses Range Visual Q Eyecare South YarraVisual Q are proud to announce the arrival of Tag Heuer’s new glasses and sunglasses range, just in time for the Melbourne summer season. If you don’t know the Tag Heuer brand, it is eponymous with all things racing. From sponsorship of the latest America’s Cup winning Oracle Team USA yacht crew, to being the official eyewear for both Audi Sport in the 24-Hours Le Mans motor sport endurance race, and the Automobile Club de Monaco with its famed Monaco Formula One Grand Prix, these are the glasses to wear if you want to feel the energy of a true global racing brand.

We at Visual Q Eyecare are very selective when it comes to choosing individual glasses frames and ranges. We look at the hinge mechanism first, as this determines the strength of the entire frame, and then we look at overall aesthetics. The hinge has to flow with the rest of the frame; continuity of style is very important to us. After close analysis we have chosen 14 new Tag Heuer optical frames, plus 6 different sunglasses. Racing colours abound with Ayrton Senna yellow, Ferrari reds, and blacks making their mark on the wearer’s face, just as the cars do on the racetrack.

Tag Heuer Reflex Rimless Glasses South Yarra Visual Q Eyecare
Tag Heuer’s ‘Reflex Fold’ Rimless Glasses grip to your head in a way active sports lovers can genuinely appreciate.

For a frameless option we love the international bestseller ‘Reflex Fold’ ‘Track S’ models. With strong stainless steel temples covered in an incredibly adherent and soft elastomer (a rubber-like substance), these frames grip to your head in a way active sports lovers can genuinely appreciate. Sweat can actually make these frames hold even more firmly to your skull.

When it came to choosing semi-rimless options, the Tag Heuer ‘Trends’ range stood out above the rest. You can choose either stylish acetate temples, or those made of sporty elastomer, but either way you’ll look and feel both modern and classy. Many of these frames have so-called ‘skull-grips’, and although they are incredibly lightweight glasses, they soundly feel at one with the head they are attached to.

Our picks for full-framed Tag Heuer optical glasses are the ‘Urban 7’, ‘Urban 24’, and ‘Phantomatik’ frames. With choices between acetate and polymer, matt or shiny, specialised hinge mechanisms make these glasses stand out from the crowd. Split and single hinge options, as well as expert soft and bendy nose pads are very cool indeed. Plus, they’re very practical.

Tag Heuer Racing Glasses South Yarra Visual Q Eyecare
You may never get the chance to drive a real race car, but with Tag Heuer glasses, you’ll feel the race pulsing through your blood.

It’s getting sunnier in Melbourne, and summer is only around the corner, so we also decided to stock Tag Heuer Legend, Speedway, and LRS sunglasses. With either stainless steel or acetate frames, at least one in each range comes with polarised lenses. Tag Heuer’s proudly French heritage shines through here, as does its European standard of quality. When worn, the attention to detail and design of these frames’ hinges make you feel like you’re driving a sports car. You’ve got to see it to believe it.

Is Tag Heuer your favourite sports watch? If so, these new eyeglasses are for you. They look great and have numerous colourful options. Plus, they’re sturdy, yet lightweight and easy to wear. With a serial coded 2-year international warranty, no matter where you are around the world – Tag Heuer is located in over 60 countries – one of its 158 boutique shops and 8,000 point-of-sale retailers is bound to be able to help. Come down to Visual Q Eyecare in South Yarra and race into Melbourne’s coming warmer months in true style – Tag Heuer style.

By Simon Ch’ng, Visual Q Eyecare